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Blog: Blog2
  • Writer's pictureCarlene le Roux

Easy & Affordable Ways To Increase Facebook Engagement

Perhaps you are wondering why Facebook engagement is important enough to spend time and resources on increasing it. Well, Facebook is still the biggest social media platform and strong engagement on your Facebook posts is one of the best ways to maximize your reach and build trust in your brand.

The good news is that you can increase your Facebook engagement without spending a fortune or giving up your day job to have enough time to do it. Here are some of the tips and tricks that have worked for us.

1. Consistency is Key

Regular, good quality posts build traction. The look and feel of your posts as well as the message and content should always be consistent with your brand identity.

2. Quality rather than quantity

It has been proven that one post daily affords you the opportunity to increase the quality of your post and will increase traction whereas overwhelming your audience with too many posts will cost you traction.

3. Variety is the spice of life

By interchanging video's, images, articles and photos you will create some spice to your page and keep your audience engaged.

4. Give Aways

This is a sure fire way to ensure your audience interacts with your post and shares it which will increase your reach and follower base not to mention create a lot of goodwill. The give away doesn't have to be expensive at all but it should be something of interest to your target audience and preferably aligned with your service or product range and contain your branding. What has worked best for us is to run the campaign for no more than four weeks and then wait at least two weeks to a month before running another give away campaign.

5. Humans do business with humans

Always be authentic and allow your audience a view into your world. There are so many fun ways in which you can let your followers into your world and they will LOVE it! Why not give your audience a behind the scenes peek into your work space or how your service/product is being produced. You could also let them meet your team or share a specific achievement or something you celebrate with them like a new team mate joining the team, an employee's work anniversary or birthday. The golden rule for making this a success is to BE REAL!

6. You can't manage what you can't measure

In order to capitalize on what works and let go of what doesn't you need to first know and understand what works and what doesn't. Regularly check your Facebook Insights and campaign performance and look for trends. You may note that a certain type of post or message yielded really low engagement every time - then move away from it or amend it. Similarly you may find another approach that has worked every time - make sure to use it more often in different ways. Every Facebook audience is unique, make sure you understand what your audience responds to positively and when they are most active. You may find your audience are most active 6-8pm daily then that is the time you post daily to ensure maximum reach which will increase your engagement.

7. Patience is a virtue

Every change takes time to take effect, therefore you need to keep at it for a while before changing it or doing away with it.

8. Boost what works

Facebook paid campaigns does not need to cost you a fortune if it is set up well and focusing on the right things. Follow your audience's lead...they will tell you what they like and what they don't by what they respond to and how. Boost the post that yielded the most positive engagement to increase your reach even more.

9. Nurture your audience

Ensure that you comment on every comment by your followers, this will make them feel heard and appreciated, which will increase your engagement and goodwill towards your brand. Also, invite every person that likes a post to also like your page.


Facebook engagements has decreased by 20% since 2017 so it is harder than what it was to get the engagements you need, but it is definitely still possible and worth pursuing. We hope that some of these tips will make a difference in your world!

Don't hesitate to contact our team of experts if you have any questions or need some help.

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